PD1 CLASSWORK 10OCT2017 SWOT AND ANSOFF

PD1 Classwork 10OCT2017

1. Please click on the following website to access the case study (PDF file will download). Read it and answer questions (a) and (b) in your notebook.
Lady A Case Study
(a) Using Ansoff’s matrix, classify option 1 (line 139) and option3 (line 153). [2 marks]
(b) Using a SWOT analysis framework for LadyA Management Limited, identify two current strengths,  two current opportunities, two current weaknesses and two current threats. [8 marks]

2. Read the following short case study about Zesty. Please answer questions (b) and (d) (i) and (ii) in your notebook.








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